Your trade show booth isn’t just a display — it’s real estate. Choosing the right size and layout determines how effectively you capture attention, control flow, and deliver your message.
Too small, and you’ll look cramped. Too large, and you’ll waste budget and space.
At Design Factory Las Vegas, we help brands plan booths that fit their goals, audience, and floor plan. Here’s how to make the perfect choice.
1. Understand Standard Booth Sizes
Most trade shows offer standard booth footprints, such as:
- 10x10 (100 sq. ft.) — Ideal for startups or single-product displays.
- 10x20 (200 sq. ft.) — Provides room for displays and small meetings.
- 20x20 (400 sq. ft.) and up — Great for custom builds, multiple products, or interactive experiences.
The larger your booth, the more flexibility you’ll have for storytelling — but also the greater your logistical considerations.
2. Match Size to Your Objectives
Your booth’s purpose should drive its dimensions.
- If you’re launching a new product, prioritize presentation space.
- For networking or demos, include open zones and seating.
- For brand awareness, use height and signage visibility over floor coverage.
The DFLV team often blends modular features into custom booths so you can scale your layout for future events.
3. Consider Flow and Accessibility
Visitors decide in seconds whether to step in. A booth that feels blocked or confusing will lose traffic fast.
Use these flow rules:
- Keep entry points open.
- Avoid tall counters near the perimeter.
- Make product areas visible from multiple angles.
- Good booth flow invites exploration and creates a natural visitor journey.
4. Think Vertically, Not Just Horizontally
When space is tight, height is your best friend.
Overhead signage, vertical banners, and light towers expand visibility without increasing footprint.
Our booth rental solutions include modular vertical elements that adapt to different venue restrictions.
5. Map the Experience
Plan the booth like an experience, not a diagram.
Where does the visitor enter?
Where should their attention go first?
Where does the sales conversation happen?
Visual mapping ensures every square foot has purpose.
Final Thoughts
The right booth size and layout work together like stage design — directing attention, emotion, and movement.
By combining thoughtful planning with professional design, you’ll create a space that feels effortless to explore and impossible to ignore.
Need help designing your perfect space?
Connect with Design Factory Las Vegas for expert guidance on booth sizing, layout, and fabrication.