Project Brief:

Design Factory Las Vegas (DFLV) delivered a full custom fabrication and build for Hudson River Trading at NeurIPS 2026, aiming to build a truly unique exhibit using textured finishes and bold video to attract attendees inside their space.

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Challenge:

DFLV was tasked with brining to life an over-sized game character, the Pirate Devil, through animatronics and imbedded video that was activated by a game winning engagement on a new game title and prototype cabinet. Video, sound, and experiencial lighting design, would give visitors a truly unique and fun atmosphere unlink anything else on the trade-show floor.

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Solution:

DFLV, partnered with world class production company, PRG, designed and built a 20' tall animatronic Pirate Devil. the mouth and un-patched eye, would have LED video tiles embedded on the face and Bluberi would create custom video content displayed when a jackpot was won by a player. The arm and sword of the character would also move up and down, bringing this character to life. A large bar-area provided a open space for many of Bluberi's loyal customers to enjoy the activation and be a part of the experience.

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The Result:

Bluberi Gaming had their most successful G2E in the companys history. A combination of a large expansion on game showcase, and well-executed design and fabrication presentation a perfect space for a successful event. DFLV successfully designed, produced and delivered a world-class experience that was unlike any booth on the show floor.